Over the years, Utah has steadily grown into one of the top housing markets in the country as of 2019. Several areas, led by Salt Lake City and its economic growth, have been identified among the top places to live in the country. But if you’re trying to sell your house in Utah, you might find it quite challenging. Our housing market tends to be saturated within a specific price range. You can avoid the problem by shifting your strategy to target more high-end buyers instead – here’s how.
Added features
It’s well-known that specific home improvements will add value to your home. The kitchen is a prime area for luxury upgrades, such as a granite countertop; in Provo, which is a hot property market, this can bring a considerable return on investment (ROI).
Get into a business mindset and do some research on the most cost-effective luxury improvements. Check out the competition and look for the high-end features they don’t offer, and try to align with your target market. For example, smart home automation systems can appeal strongly to relocating young professionals drawn by Utah’s growing tech scene.
Invest in photos and staging
You won’t do yourself any favors with misleading, over-enhanced photos. But you shouldn’t let your photography undersell your property, either. A professional stager can identify what items to move around or put away, and whether you should bring in rental furniture, to depersonalize the house and help buyers visualize themselves living in the space.
Expert real estate photographers know how to bring out the best in your property. They can showcase the key features properly without resorting to extensive editing or manipulation. Having both quantity and quality images to showcase will boost your home’s appeal to a higher-end market.
Smart marketing
Most homeowners leave the marketing work entirely in the hands of their real estate agents. And you certainly don’t have to be the one to worry about using the right keywords to boost your online sales listing. However, you get to determine many factors that influence how your property is marketed.
Do you put up signage in front of your home, and leave it at that? Or will you shell out extra for print ads and digital flyers? Remember that it’s not just about generating more exposure, but reaching a specific audience. Taking out an ad in a luxury magazine might be just what you need to land the right buyer.
Go virtual
You probably won’t be able to close on the sale without a buyer inspecting the property, but you can certainly fail to interest buyers at the first hurdle. Consult with your photographer or a professional tour company to offer a virtual tour. Prospective buyers will love the effort you put in to make the property available for convenient online viewing. In turn, this can encourage more serious buyers to go further and schedule a viewing.
While you’re at it, you may want to consider skipping the traditional open house altogether – it saves you the hassle of dealing with non-buyers, and makes the property feel more exclusive.
Correct pricing
Working with an agent who has experience in the high-end market will allow you to differentiate yourself from many homes on the market while retaining a reasonable price point for your target buyers. Get the pricing right, and you can sell your property quickly while still netting a favorable ROI.
Selling your home in Utah can be tough, but if you target a higher-end market, you can focus on quality and find the right buyer.
